Brewery updates: New Year & New Beers
First up it is 2018. Happy New Year! We are really excited about the new year and many things we have in the works.
On the brewery news there are three bits of information to share.
*We just placed an order for a new and expanded canning line from the good people at Cask Brewing Systems. The new line is a nice upgrade to our existing one (also a Cask) and will be giving us the ability to produce more world-class quality beers in cans as well as introduce some new offerings later in the year.
*Next, we have added a brewery account manager to work specifically with our on premise accounts. Cari Crowe brings years of industry experience and beer knowledge to our team. Welcome Cari!
* And maybe what many people are most excited about is our updated Taproom Growler Fill Special. Every Friday & Saturday Growler Fills are $6 on Lift Off IPA, Vacation Kölsch, Pils German Pilsner & Race Day Lager.
Now let’s talk about beer. With the calendar turning to January we have once again tried to sit down and plan out many of our beer releases for the year. The calendar being shared here represents the beers we are planning to distribute this year and for us it’s really exciting.
First, we are now going to have 5 year round beers with the addition of our very popular Pils German Pilsner to the year round lineup on draft and in cans. While Lift Off IPA drives most of our volume it’s been great to see people embrace beers like Vacation Kölsch and Pils German Pilsner as go to everyday beers to enjoy in our year round lineup.
Second, we have three larger seasonal releases planned around a few fan favorites. J.W.P. American Stout returns to distribution the week of January 15th on draft and for the first time we are distributing cans outside the taproom. (If you can’t wait on distribution, J.W.P. is available now at the taproom on draft & in cans) Our Race Day Lager of course will be back to celebrate the greatest spectacle in racing in May and once again we will distribute the wet-hop release of our NEX IPA series in the fall.
Third, and something we are really excited about is a big expansion of our lager series for distribution. We make a lot of lagers at our taproom and this year we are expanding these releases so we can also distribute many of these lagers on a regular basis — almost monthly — across our Indiana distribution footprint. Most of our lagers are German-styles but we also have inspiration in other areas that will be in the mix. In keeping with our approach to all these beers we source local malts, hops and yeast to make each lager as true to style as possible. First up in the lager series is our award-winning German-style Bock, which will first be available at our taproom the week of January 15th and in market across Indiana the week of January 22nd. If you are one of our existing accounts talk to your Monarch/World Class representative or reach out to us about getting subscribed to the lager series.
Last, we will also have a few one-off Rare Devil series releases again this year which will include a Berliner Weisse and two of our most popular Saisons, Whimsy and Carnival.
We think there is really something for everyone and lots of fun and exciting beers hitting distribution that otherwise people only normally get to enjoy at our taproom. And of course we also will have other taproom only releases that we will let you know about when they happen.
And remember to visit us at our taproom where we generally have close to 20 beer on draft and many options for carry out too.